Demand Generation Manager
Akkadian Labs
Hoboken, NJ (Remote)
In-houseFull-timeSenior level5+ years exp.
21 hrs ago
Demand Generation Manager
Boston, MA (Remote)
$130K/yr – $155K/yrSenior LevelFull time
Posted 3 months ago
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Job Summary
Drive B2B demand generation using AI-enabled tools, owning ICP targeting, multi-channel campaigns, and KPI performance with potential team growth.
- Own demand generation programs across digital marketing, events, and campaigns.
- Must-have: 4-7 years in B2B demand generation and GTM tools.
- Standout: AI-enabled GTM experience and potential to grow a team.
Job Description
Responsibilities
- Use AI solutions like Claude to analyze, augment, and accelerate demand gen processes
- Manage FORT’s ICP target account database for tailored outbound campaigns
- Responsibility for core demand gen KPI’s such as MQL’s, SQL’s, target account penetration, conversion rates, and pipeline coverage by multiple business segments
- Responsibility for the demand generation function, including digital marketing, SEO, GEO, events, webinars, and campaigns
- Sr. IC role with potential to grow a team with success
Requirements
- 4-7 years of experience in a demand generation function within B2B
- Skilled at modern GTM systems such as Salesforce, Gong, Clay, Zoominfo, and Hubspot
- Demonstrated success in reporting demand gen progress via management dashboards and Board slides
Preferred
- 1 year+ experience connecting AI systems such as Claude to GTM business tools
- 1 year+ experience deploying AI agents to automate GTM processes
