FORT Robotics

Demand Generation Manager

Pittsburgh, PA (Remote)

$130K/yr – $155K/yrMid Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive demand generation at FORT, leveraging AI-augmented tooling to optimize multi-channel GTM for B2B with potential team growth.

  • Own ICP targeting, outbound campaigns, and KPI tracking (MQLs/SQLs, conversion, pipeline).
  • Must-have: 4-7 years in B2B demand gen and proficiency with Salesforce, HubSpot, ZoomInfo, Gong.
  • Standout: Clear path to building and leading a team and integrating AI agents into GTM processes.

Job Description

Responsibilities

  • Use AI solutions like Claude to analyze, augment, and accelerate demand gen processes
  • Manage FORT’s ICP target account database for tailored outbound campaigns
  • Responsibility for core demand gen KPI’s such as MQL’s, SQL’s, target account penetration, conversion rates, and pipeline coverage by multiple business segments
  • Responsibility for the demand generation function, including digital marketing, SEO, GEO, events, webinars, and campaigns
  • Sr. IC role with potential to grow a team with success

Requirements

  • 4-7 years of experience in a demand generation function within B2B
  • Skilled at modern GTM systems such as Salesforce, Gong, Clay, Zoominfo, and Hubspot
  • Demonstrated success in reporting demand gen progress via management dashboards and Board slides

Preferred

  • 1 year+ experience connecting AI systems such as Claude to GTM business tools
  • 1 year+ experience deploying AI agents to automate GTM processes