Demand Generation Lead, US

Responsibilities

• Act as a key driver of revenue growth in the US market, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.
• Run an always-on US demand generation programme, covering campaigns, lead nurture and regional initiatives.
• Take global campaigns and initiatives and tailor them for the US market to drive engagement and ROI.
• Identify opportunities specific to the US market and develop initiatives to go after them, such as local events, partnerships and competitive responses.
• Partner closely with local sales teams on hand-off criteria, pipeline reviews, forecasting and lead scoring and qualification.
• Work with centralized marketing automation, CRM and paid media teams to brief and guide regional execution, rather than running these platforms directly.

Requirements

• 5+ years' experience in demand generation or performance marketing, ideally including experience holding a personal revenue or pipeline target.
• All experience must be in B2B marketing. A B2C-only background won't fit this role.
• Has personally held and delivered against a revenue target before, not just a lead or activity target.
• Comfortable partnering closely with local sales teams on hand-off, forecasting and pipeline reviews.
• Track record of tailoring national or global campaigns for a specific market, with a clear focus on ROI.
• Confident briefing and directing centralized marketing automation, CRM and paid media specialists, even without running those platforms hands-on day to day.
• Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now.

Benefits

• Excellent benefits: we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.
• Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.
• Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.