Demand Generation Lead

Responsibilities

• Creative Oversight & Asset Production: Manage the end-to-end design and creation of marketing assets, including digital graphics, landing pages, ad creatives, downloadable content, and event collateral. You will direct internal or external creative resources to ensure all assets are visually compelling, high-converting, and strictly aligned with brand guidelines.
• ICP Channel Strategy & Outreach: Formulate and execute target outreach strategies tailored specifically to our Ideal Customer Profiles (ICPs). You will continuously analyze audience behavior to determine, test, and optimize the highest-performing channels—such as email, SEO/SEM, paid social, and events—to capture target buyer attention.
• Brand Promotion & Maintenance: Act as a steward of the brand across all demand generation touchpoints. You will ensure that customer-facing campaigns not only drive immediate pipeline but also elevate market awareness, protect brand reputation, and clearly articulate our unique value proposition.
• Sales Collaboration & Funnel Optimization : Align closely with the sales team to ensure a seamless handoff from marketing engagement to active sales pipeline. Together, you will develop strategies to improve conversion rates at every stage of the buyer’s journey.
• Data Analytics & Performance Tracking: Monitor and analyze campaign performance metrics, including ROI, channel conversion rates, and revenue contribution. You will use these insights to optimize ongoing initiatives, project future pipeline growth, and guide strategic decision-making.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3-5 years of experience in demand generation, digital marketing, or growth marketing.
• Proven track record of creating and executing successful demand generation campaigns that drive lead generation and revenue growth.
• Strong experience with paid media, email marketing, content marketing, and marketing automation tools (e.g. HubSpot).
• Experience with Account-Based Marketing (ABM) and segmentation strategies.
• Analytical mindset with the ability to use data and insights to inform decision-making and optimize campaigns.
• Strong project management skills with the ability to manage multiple campaigns and meet deadlines.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with US and Global sales, and product teams.
• Physical Requirements:
• - Sitting/standing for long periods of time, with occasional lifting of office products and files

Benefits

• Ownership & Financial Growth
• Employee Stock Ownership Plan (ESOP) – build equity in the company at no cost to you
• Competitive 401(k) with company match
• Profit sharing opportunities
• Insurance: Health, Dental, Vision, Life, & Disability
• Health Savings Account (HSA) with company contribution
• Employee Assistance Program (EAP)
• Quarterly Profit-Sharing
• Paid Personal Leave
• Paid Holidays