Demand Generation Lead

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline
• Manage paid, organic, email, and partner channels
• Build lifecycle and nurture programs for key customer segments
• Run ongoing tests to improve conversion rates and acquisition costs
• Partner with Sales and Revenue Operations on lead management and lead quality
• Track and report on performance, ROI, and funnel metrics
• Manage agency and vendor partners and the marketing technology stack
• Find ways to use AI and automation to work more efficiently

Requirements

• 3–5 years in B2B demand generation, growth marketing, or a related field, with ownership of lead or pipeline goals
• Bachelor's degree or equivalent experience
• Hands-on experience with major ad platforms and marketing automation or CRM tools
• Strong grasp of funnel metrics, attribution, and lifecycle marketing
• Strong analytical skills and comfort turning data into decisions
• Clear writing and communication skills, including campaign copy
• Strong project management and cross-functional partnership skills
• Ability to thrive in a fast-paced, high-growth environment
• Commitment to diversity, equity, and inclusion
• - Preferred Skills

Preferred

• Experience at a high-growth technology company
• Account-based marketing experience
• Basic design or HTML/CSS skills
• Experience with AI-powered marketing tools