Demand Generation Lead

Responsibilities

• Own enterprise pipeline: Set the pipeline targets with sales, and be accountable for the meetings and qualified opportunities marketing creates each quarter.
• Turn the community into customers: Find the enterprise teams already using ComfyUI, Comfy Cloud and the API, and build the signals, routing and programs that move them to a sales conversation.
• Run account-based programs: Build target account lists with sales across film, VFX, games, advertising and brands, and run multi-channel plays that open doors at those accounts.
• Build the funnel and the stack: Own lead capture, scoring, routing and attribution in HubSpot, and use AI tools for research, enrichment and personalized outreach so a small team covers a lot of accounts.
• Make events and field marketing count: Turn NAB, SIGGRAPH, GDC, Cannes Lions, exec dinners and our own community events into pipeline, not just badge scans.
• Run paid and content programs that convert: Test paid, webinars, workflow demos and customer stories, keep what drives pipeline and cut what doesn't.
• Report what's working: Own the numbers from first touch to closed revenue, and share them openly with sales and leadership every week.

Requirements

• Have 6+ years in demand generation or growth marketing, including owning enterprise pipeline targets at a B2B SaaS, developer-tools or AI company, with results to show.
• Have built demand gen 0→1 : a funnel, a lead scoring model or an ABM program from a blank page.
• Have turned a product-led or community-led user base into enterprise pipeline.
• Are deeply data-literate and comfortable running HubSpot (or Salesforce), attribution and funnel reporting yourself.
• Are an early adopter of AI in marketing : you already use AI tools for research, enrichment, outreach and content, and want to build a lean, automated function.
• Stay hands-on : you'd rather launch the campaign than manage an agency doing it.
• Operate from first principles with high agency and low ego.
• Are SF-based or willing to relocate to join our in-person team.

Preferred

• Marketed an open-source or open-core product, and know how to grow a business without losing the community.
• Sold or marketed into the creative industry : film and TV, VFX, animation, games, advertising or agencies.
• Experience at an AI or developer platform company (APIs, model platforms, creative AI tools).
• Used Comfy or have real familiarity with AI creative tools.