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RSM US LLP

Demand Generation Campaign Manager (Location Flexible)

Chicago, IL (Hybrid)

$95K/yr – $164K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize multi‑channel demand generation programs, aligning with Line of Business, Industry, and Channel Marketing; design buyer journeys, messaging, and nurturing; and partner with sales to accelerate pipeline while tracking ROI and continuously iterating.

  • Lead strategy development and cross‑functional alignment
  • Build and optimize campaigns using Marketo/Dynamics and analytics
  • Collaborate on ICPs, target accounts, and handoff
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Job Description

Responsibilities

  • Partners closely with Line of Business, Industry, and Channel (Paid, SEO, Web) Marketing teams to align on strategy and goals
  • Design and execute multi-channel demand generation campaigns (email, paid media, SEO, webinars, content syndication, ABM, chat) tailored to buyer personas and aligned with enterprise revenue growth goals
  • Develop marketing messaging and user experiences aligned to specific audiences and buyer journeys
  • Prepare campaign strategy documentation
  • Identify campaign-specific target audiences, including target accounts, or other CRM related lists
  • Build out buyer journeys and messaging to support the campaign strategy(ies)
  • Identify and maximize co-marketing opportunities within campaigns for relevant strategic business alliances (SBAs)
  • Define and be accountable to key marketing metrics (pipeline, leads, etc.) associated with campaigns and the overall program framework
  • Build and manage lead scoring models, nurture workflows, and lifecycle campaigns using marketing automation tools (e.g., Marketo, Dynamics 365)
  • Partner with sales to define ICPs, target account lists, and ensure seamless lead handoff and pipeline acceleration

Requirements

  • Bachelor’s degree required in Marketing, Business, or related field, required
  • Strong written and verbal communication skills
  • Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools, required
  • Strong project management, critical thinking and organizational skills (e.g., Asana, Monday.com), required
  • 3 – 5 years of demand generation campaign planning or digital marketing experience in B2B environment, preferably professional services or consulting industries
  • Proven understanding of marketing, demand generation, and conversion optimization, required
  • Proven track record of driving, measuring and growing qualified leads and pipeline through campaign tactics, required
  • General knowledge of content strategy and digital marketing channel strategy, required
  • Excellent communication and stakeholder management skills
  • Awareness and understanding of various marketing channels

Preferred

  • Familiarity with predictive analytics and AI-powered marketing tools (preferred)
  • Strong analytical skills and experience with attribution modeling and campaign reporting, preferred
  • Agency or matrixed environment, preferred
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RSM US LLP

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Founded in 1926
Chicago, Illinois, USA
19K employees (354 in marketing)
rsmus.com

Salaries

Posted range

$95K/yr – $164K/yr

Taken straight from the job posting.

Demand Generation median pay in the United States

$118K/yr

Most pay falls between $90K and $163K. Based on 952 salaries.

See all Demand Generation salariesSee more Demand Generation jobs
See all RSM US LLP salaries

Traffic Signals

Monthly Visitors
428.9K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
36.3%
Direct
54.5%
Referral
6.9%
Social
1.2%
Paid
1.1%

Headcount Trend

Current headcount: ~19.3K