Responsibilities

• Plan and execute integrated, multi-touch demand generation campaigns across email, paid media, webinars, events, and content syndication.
• Own top-of-funnel lead generation across enterprise accounts, mid-market accounts, and individual self-service, including lead capture/conversion, campaign lifecycle, audience segmentation/targeting, messaging/asset development, optimization, and reporting.
• Build and manage a campaign calendar aligned to product and industry milestones (e.g. launches, renewals, industry events, etc.) coordinated across key sales, product, and partner constituencies.
• Lead hands-on execution in HubSpot, including workflows, email campaigns, landing pages, forms, and reporting dashboards.
• Ensure accurate campaign attribution, tracking, integration and data integrity, working with Salesforce admin.
• Improve top-of-funnel conversion rates from MQL to SAL, measured through to closed-won opportunities and continuously optimize campaign performance.
• Design and execute multi-touch, account-based nurture campaigns targeting ICP apparel brands and strategic accounts.
• Partner closely with sales to define target account lists and engagement strategies that complement and empower direct sales outreach.
• Personalize campaigns based on persona (design, merchandising, technical design, sourcing) and buying stage.
• Develop and refine account grading based on Browzwear’s ICP criteria and contact-level lead scoring based on engagement indicators.