Responsibilities

• Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals.
• Own the pipeline number: Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets.
• Cross-functional partnership: Work with sales on target accounts, handoffs, and follow-ups; with product marketing on messaging and launches; and with events to convert leads into pipeline.
• Own the martech stack: Build a modern tech stack and lead the way on experimenting and implementing new tactics and tools like automated outbound, signal-based campaigns, ABX tactics, etc.
• Paid search and paid social: Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels, with clear efficiency targets.
• Test and scale: Run a steady cadence of creative, audience, and offer experiments, cut what doesn't work, and scale what does.
• Conversion: Own website conversion. Build landing pages, run A/B tests, and improve the paths from visit to demo.
• SEO, AEO, and GEO: Grow organic discovery in both traditional search and LLMs (ChatGPT, Perplexity, Google AI Overviews) through technical optimization, structured content, and measurement.
• Signal-based campaigns: Use intent, engagement, and first-party data to trigger timely, automated plays across ads, email, and outbound.
• Outbound with SDRs: Design automated and signal-driven outbound sequences, build target lists, and work with SDRs/BDRs to turn engagement into meetings.

Requirements

• 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C. Experience with a sales-led, ENT-focused motion is a plus.
• Pipeline ownership: You've owned a marketing-sourced pipeline target and can talk through how you planned for it, what levers you've pulled to hit it, and what you'd do differently.
• Performance marketing depth: Hands-on experience running and scaling paid search and paid social, including managing budget and improving CAC.
• Web, CRO, and search: Experience improving website conversion, and driving meaningful growth through SEO, AEO, and GEO.
• Maker instincts: You can write and produce solid campaign assets with AI's help, and you care about quality.
• ABX and signal-based experience: You've built account-based programs and used intent or engagement signals to trigger campaigns and outbound.
• Ops and analytics: You can run HubSpot and a modern martech stack without help, from attribution and routing to dashboards leadership trusts.
• AI builder: You've built AI agents or workflows (in tools like Clay, n8n, Zapier, or with LLM APIs) that made you or your team measurably faster. Bring examples.
• Strategic and scrappy: You're as comfortable setting strategy as you are building in the tools yourself. You like ambiguity, test constantly, and hold a high bar.

Benefits

• Benefits: This position is also eligible for a new hire equity grant and all US-based full time employees are eligible for our full suite of perks and benefits. For more information about our perks and benefits, check out https://www.usekojo.com/careers.