Database Marketing Manager (37221)

Palm Springs, CA (Unknown)

Salary Not AvailableManager5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end database marketing campaigns across the enterprise, overseeing planning, execution, and optimization of direct mail, email, SMS, and digital communications while coordinating with analytics to improve ROI.

Lead execution, optimization, and cross-channel coordination of campaigns.
Partner with Analytics to measure results, ROI, and optimize future efforts.
Ensure data integrity, compliance, and alignment with property marketing strategies.

Job Description

Responsibilities

The Database Marketing Manager is responsible for overseeing the execution of all database-driven marketing campaigns across the enterprise.
This role manages the planning, scheduling and deployment of direct mail, email, SMS, and other player communications while ensuring accuracy, timeliness and alignment with property marketing strategies.
This role supervises a team and partners with the Database Marketing Analytics Manager to measure and optimize campaign effectiveness.
Manage the end-to-end execution of marketing campaigns including direct mail, email, SMS, and digital.
Responsible for the supervision of others as designated by the Director of Database Marketing.
Maintain the enterprise campaign calendar and ensure alignment with promotions, loyalty, and property marketing initiatives.
Partner with internal teams to traffic materials and ensure consistency in messaging.
Coordinate with external vendors for file transfers, proofs and campaign deployment.
Ensure campaign lists are pulled accurately and securely, following compliance and regulatory standards.
Maintain accurate records of all campaign files, proofs and approvals for audit purposes.

Requirements

Bachelor's degree in marketing, business, computer science, or related field is preferred.
5 years or more years of work experience within database marketing will be taken into consideration in lieu of the bachelor’s degree requirement.
3 years of e xperience managing project workload and supervision staff.
High attention to detail and accuracy in managing campaign files and data
Proficiency with campaign management systems, CRM or database tools.

Agua Caliente Casinos

Agua Caliente Casinos are located in Rancho Mirage, Palm Springs, and Cathedral City, CA. Agua Caliente Resort Casino Spa Rancho Mirage is the only property in California that has been awarded the Forbes Four-Star rating for its resort hotel and fine dining establishment, and the Forbes Five-Star award for its Sunstone Spa. The Show, Southern California’s premier entertainment venue, which features a legendary lineup of performers such as Jerry Seinfeld, Duran Duran and Dolly Parton, boasts over 2,000 seats and is a favorite of all whom perform there. Agua Caliente Casino Palm Springs offers the newest slot machines, a variety of table game action, high-limit gaming, plus fine dining and shopping, all in a fabulous setting in historic downtown Palm Springs. Agua Caliente Casino Cathedral City is the newest gem in the Agua Caliente Casinos’ crown of jewels and consists of over 30,000 sq. feet of gaming, including over 530 slot machines, and nine table games. The 12,000 sq. foot outdoor space sets this property apart as it host live entertainment, an array of special events, and community gatherings, all with an amazing view of desert landscape and picturesque mountain tops. This beautiful property offers a three-meal dine-in restaurant Café One Eleven, 360 Sports, the sister outlet of 360 Sports in Rancho Mirage, that will amaze sports fans with its state-of-the-art sights and sounds, and the 24-hour Java Caliente coffee shop. The Agua Caliente Casinos are owned and operated by the Agua Caliente Band of Cahuilla Indians, which also owns the world-renowned Indian Canyons and Tahquitz Canyon hiking trails, and the Indian Canyons Golf Resort.

Rancho Mirage, California, USA

879 employees (107 in marketing)

aguacalientecasinos.com