Responsibilities

• Campaign Strategy and Q4 Execution
• Own the email and SMS calendar for launches, education, promotions, replenishment, and engagement.
• Translate business priorities into briefs, audience plans, creative requirements, send schedules, and measurable goals.
• Lead Black Friday/Cyber Monday and holiday CRM planning, including offers, segmentation, contact frequency, contingency plans, and recaps.
• Partner with Brand, Creative, E-Commerce, Growth, Product, and CX to deliver timely, accurate messages.
• Establish pre-send QA for audience, consent, suppression, offer, inventory, links, rendering, timing, and tracking.
• Lifecycle and Retention
• Audit, build, and optimize welcome, browse and cart abandonment, post-purchase, education, replenishment, cross-sell, winback, and subscription journeys.
• Segment first-time, repeat, high-value, lapsed, and subscription customers using purchase behavior, product interest, and engagement.
• Improve second purchase, frequency, subscription save and renewal, and customer lifetime value.

Requirements

• 5+ years in CRM, lifecycle, retention, or email and SMS marketing, with substantial consumer e-commerce experience.
• Deep, hands-on Klaviyo experience building and troubleshooting flows, segments, campaigns, and reporting.
• Experience leading a high-volume promotional calendar while protecting deliverability and customer experience.
• Strong grasp of segmentation, testing, purchase cohorts, retention economics, and lifecycle measurement.
• Experience with Shopify and comfort diagnosing customer data and event quality.
• Strong project management, copy and creative judgment, attention to detail, and comfort making decisions under tight deadlines.
• Experience managing or coaching a coordinator or small team.