Senior QA Analyst - CRM

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end quality assurance for CRM campaigns across SFMC, AJO, and related platforms, validating audience targeting, content, and deployment while coordinating with CRM Operations, design, copy, data, and analytics to ensure readiness.

  • Define and execute comprehensive testing plans for campaigns and customer journeys
  • Identify defects and drive quality improvements across cross-functional teams
  • Support UAT and production readiness for CRM campaigns

Job Description

Responsibilities

  • Perform end-to-end quality assurance reviews for CRM campaigns, including email, customer journeys, triggered communications, and promotional campaigns
  • Validate campaign builds within Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related marketing technology platforms
  • Review email content, layouts, links, personalization, dynamic content, targeting requirements, and customer experiences for accuracy and completeness
  • Partner with CRM Operations teams to ensure campaign requirements are implemented correctly and align with approved business specifications
  • Collaborate with Email Design Leads to validate design fidelity across templates, modules, devices, browsers, and email clients
  • Work closely with Copywriting teams to ensure content is accurate, approved, and free of grammatical, formatting, and brand compliance issues
  • Validate audience targeting and campaign requirements in partnership with Data Management teams
  • Execute comprehensive testing of customer journeys, triggered communications, decision logic, and deployment workflows
  • Verify tracking parameters, reporting requirements, suppression logic, and campaign configurations prior to launch
  • Identify, document, prioritize, and communicate defects, risks, and quality concerns to cross-functional stakeholders

Requirements

  • Bachelor's degree in Marketing, Business, Information Systems, Communications, Computer Science, or a related field
  • 5 + years of experience in quality assurance, marketing operations, CRM execution, digital marketing, or related disciplines
  • Experience testing email campaigns, customer journeys, marketing automation workflows, or CRM communications
  • Familiarity with Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), or similar marketing automation platforms
  • Understanding of CRM campaign execution processes, customer lifecycle marketing, and email marketing best practices
  • Experience validating email rendering, personalization, dynamic content, links, audience targeting requirements, and campaign functionality
  • Strong attention to detail with the ability to identify defects and maintain high quality standards in a fast-paced environment
  • Experience working cross-functionally with marketing, creative, copywriting, operations, data, and technology teams
  • Knowledge of QA methodologies, test planning, test cases, defect tracking, and root cause analysis

Preferred

  • Experience with email testing and validation tools such as Litmus, Email on Acid, or similar solutions is a plus
  • Experience supporting high-volume, seasonal, or regulated marketing programs is a plus
  • QA, marketing technology, or CRM platform certifications are a plus

Benefits

  • competitive pay, comprehensive benefits, and support for life both in and outside of work.
  • Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
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H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

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Senior QA Analyst - CRM

H&R Block · USA · Remote