Responsibilities

• Develops, manages, tests, and continuously improves program-specific CRM communication plans and campaigns, including inquiry nurturing, application completion, admission communications, admitted-student engagement, yield, and other enrollment-focused outreach.
• Builds and maintains CRM communications, audiences, registration forms, and related recruitment processes; conducts quality assurance and maintains documentation and standards to support accurate, coordinated communications.
• In partnership with the Director and other key stakeholders, develops, implements, and measures program-specific admission and recruitment engagement strategies designed to support prospective students throughout the inquiry, application, admission, and enrollment process.
• Uses enrollment funnel data to identify trends, measure engagement effectiveness, identify prospective students who may benefit from additional outreach, and recommend adjustments to the Director and other School colleagues to improve application conversion and enrollment outcomes.
• Develops and tests approaches for identifying prospective students who may benefit from additional or personalized engagement based on funnel stage, demonstrated interest, timing, program priorities, and other appropriate indicators.
• Supervises the School's student ambassadors, including recruitment, training, time tracking, assignment and oversight of prospective student outreach, development of communication tools and resources, and assessment of ambassador engagement activities.
• Collaborates with faculty, program leaders, admission staff, and other School partners to develop timely and appropriate prospective student outreach and to ensure recruitment communications accurately reflect admission requirements, program expectations, deadlines, and enrollment processes.
• Dratis recruitment and admission communications and related content in collaboration with the School's Office of Communication and Marketing, ensuring alignment with School messaging while meeting the operational needs of the admission process.
• Identifies patterns in prospective student questions, interests, and engagement behavior and shares actionable insights with the Director and School partners to inform recruitment and enrollment strategy.
• Provides CRM guidance, documentation, training, and support to faculty, staff, and student ambassadors engaged in admission and recruitment activities.

Requirements

• Education: Bachelor's degree. Relevant experience may be considered in lieu of degree requirement.
• Experience: At least two years of experience.
• Demonstrated ability to use CRM or marketing automation systems to build, manage, test, and improve segmented prospective student, customer, or constituent communication journeys.
• Knowledge of CRM functionality including audience segmentation, workflow automation, triggered communications, data stewardship, quality assurance, and campaign management.
• Ability to use funnel, campaign, and engagement data to evaluate effectiveness, identify opportunities, prioritize outreach, and recommend improvements.
• Ability to design differentiated engagement strategies by audience, program/product, modality, lifecycle stage, and demonstrated behavior.
• Ability to craft clear, persuasive digital communications.
• Strong analytical, organizational, interpersonal, and project-management skills.
• Ability to build productive working relationships with prospective students, student ambassadors, and stakeholders.
• Working knowledge of digital marketing tracking and attribution concepts, including campaign source tracking, UTM parameters, referral data, and the use of digital engagement data to support recruitment and enrollment analysis

Preferred

• In-depth experience using a CRM, marketing automation platform, or comparable system to build and manage segmented, automated, or triggered communications.
• Experience using funnel, campaign, lifecycle, or engagement data to evaluate performance and inform outreach strategies.
• Experience supporting prospective students, customers, members, donors, or other constituent populations through multi-stage engagement journeys.
• Experience with Slate by Technolutions is strongly preferred but not required.
• Experience in higher education admission, recruitment, enrollment management, or enrollment communications is preferred.
• Knowledge of undergraduate and/or graduate admission and recruitment practices is preferred.
• Familiarity with artificial intelligence, analytics, HTML/CSS, digital marketing attribution, or related technologies.