Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Requirements

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 5+ years of experience in CRM, Lifecycle, or Performance Marketing (preferably in B2C, fintech, or e-commerce environments).
• Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes.
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization.
• Proven skills to leverage customer segmentation and build testing methodologies.
• Excellent communication and project management skills with experience managing multiple stakeholders and timelines.
• Creative problem-solver with a growth mindset — eager to test, learn, and iterate quickly.

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.