Responsibilities

• Campaign copy — you write the majority of it, with support from the lifecycle team
• The creative strategy behind campaign email and SMS: format, structure, and the balance between direct response and brand
• The testing roadmap across campaigns and flows, from hypothesis through to a clear read
• Creative performance measurement and the recurring reporting that comes out of it
• The insight loop — turning test results into standards, and standards into the next campaign
• Inbox rendering and deliverability as they relate to creative and format decisions
• The connection between paid, site, and inbox — making sure what we learn in one shows up in the others
• The KPIs that define the program: revenue per recipient, click-through rate, placed-order rate, and engagement
• You own whether the creative works, and whether we can prove it.
• Work with leadership to set the guidelines for how direct-response and brand-led campaigns are balanced, grounded in concrete insight rather than preference.

Requirements

• A strong background in email and CRM strategy, retention marketing, or performance creative, with revenue results you can show and explain.
• The ability to tell direct-response copy from brand copy on sight, and to recognize and articulate meaningful differences.
• The ability to write the copy yourself, in both direct-response and brand-led registers, at the standard the brand requires.
• Experience designing A/B tests properly — meaningful variants, sample size, clear success metrics — and reading the results honestly.
• Fluency in creative performance reporting and revenue metrics such as revenue per recipient, click-through rate, and placed-order rate.
• Klaviyo experience, including the ability to pull and evaluate reports and to QA a test setup before it goes live.
• Comfort holding brand standards while pushing hard on growth goals.
• The confidence to push back on creative that misses the mark, and to communicate clearly why.

Preferred

• HTML email and live-text experience.
• Experience in supplements, wellness, or another consumer category.
• Experience applying campaign learnings to lifecycle flows rather than treating the two programs separately.
• SMS testing experience.
• Experience working across paid media and on-site conversion as well as email, rather than only inside the ESP.