Responsibilities

• Coordinate across cross-functional teams to build content library across email marketing, SMS/text, and app/portal customer communications like app notifications
• Maintain, enhance, update AI-powered tools and agents to scale content creation
• Write copy and choose imagery for marketing communications across CRM marketing automation channels
• Maintain and partner with brand teams refine tone-of-voice guidelines across the portfolio of brands in partnership with marketing teams
• Translate brand voice into structured prompts and workflows for consistent AI-generated output
• Own master content calendar strategy across the portfolio of 20 brands
• Adapt messaging for different audiences, services, and stages of the customer journey
• Use performance data to refine messaging, including testing and optimizing headlines, hooks, and offers
• Ensure all copy aligns with brand standards, legal guidelines, and campaign objectives
• Collaborate with Creative Directors, designers, CRM team, and brand marketing teams to deliver cohesive CRM creative content

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Advertising, Journalism, or related field
• 3–5 years of experience in email marketing, CRM marketing, or copywriting roles
• Proven experience writing for customer relationship management marketing channels (e.g., email, SMS/text, direct mail, mobile app)
• Experience developing or working within brand voice/tone of voice systems
• Experience using AI tools (e.g., ChatGPT, Claude, Copilot) to create marketing content
• Experience working across multiple brands or campaigns preferred
• Equivalent combination of education and relevant experience may be considered.

Preferred

• Adept at creating new operating processes and refining for efficiency
• Comfortable using AI tools to support and scale copywriting workflows
• Analytical mindset with ability to interpret performance data and apply insights

Benefits

• Benefits: Comprehensive benefits offerings available through Neighborly; Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities.