Responsibilities

• Leads the design, execution, and optimization of CRM campaigns to drive customer retention, reactivation, and ARPU
• Translate business objectives into actionable segmentation, targeting, and personalization strategies
• Creates target selections and suppressions, configures marketing offers, establishes testing strategies (A/B, multivariate, control groups), and manages campaign automation schedules
• Analyzes customer lifecycle trends to inform acquisition, conversion, churn, and reactivation strategies
• Identifies key factors influencing customer behavior and makes data-driven recommendations to improve marketing effectiveness
• Partners cross-functionally with Marketing, Product, Compliance, and Customer Service to align CRM initiatives with business goals
• Provides subject-matter expertise in CRM best practices and mentors junior team members
• Communicates insights and recommendations to senior leadership in a clear, actionable format
• Ensures compliance with all regulatory requirements
• Works closely with Mohegan Compliance to ensure online policies and procedures are in alinement

Requirements

• BA/BS in Mathematics, Statistics, Computer Science, Marketing Analytics, or related field, or equivalent experience may be considered in lieu of a degree
• 3+ years of experience in online Casino or Sportsbook CRM, marketing analytics, and/or campaign management
• Experience with CRM and marketing automation platforms
• Hands-on experience with Player Account Management systems, with a strong understanding of user lifecycle management, data integration, and platform operations
• Strong understanding of customer segmentation, personalization, and lifecycle marketing
• Demonstrated ability to deliver insights and recommendations that influence strategy and decision-making
• Strong analytical capability, able to interpret journey performance data, identify optimization opportunities, and translate insights into program changes
• Proficiency with project management tools
• Intermediate knowledge of Microsoft Office Suite products and applications
• Excellent written, verbal, and presentation skills with strong stakeholder management experience

Preferred

• Familiarity with predictive modeling or machine learning a plus