Data Strategy & Analytics Senior Analyst

Responsibilities

• Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals.
• Help design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques and working with partners to ensure media best practices are adhered to
• Develop and execute against a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations.
• Deploy best practices in media/site tracking and customer data management to maximize data availability and cleanliness to enable deep analysis.
• Build and regularly update forecasts for media performance based on conversion targets and/or available budget and communicate their ability to accurately predict performance based on basic statistics metrics observed.
• Establish and maintain data connections for clients leveraging data visualization tools such as Datorama.
• Provide recommendations for data visualizations and develop ad hoc client-facing reporting and visualizations leveraging Excel, PowerPoint and Python to illuminate insights.
• Assist in automating reporting processes that enable the business to scale, gaining a thorough understanding of major media platforms and how to collect data from each.
• Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development.
• Become an expert on your client’s tech stack and how data assets are leveraged for targeting and measurement.

Requirements

• 1-3 years of cross-channel digital media analytics experience.
• Client-facing experience and insights generation.
• Experience with advanced analytics and structured testing.
• Strong background in analytics / statistics with experience working with big data sets
• Knowledge of programming languages to aid in analysis (e.g. SQL, Python)
• Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
• Some knowledge of digital marketing measurement solutions (e.g. MMM, Attribution, Lift / Incrementality Testing, Data Clean Rooms)
• Site Analytics experience (GA4 / Adobe)
• Appetite for learning new technologies and interest in automating workflows through the use of AI
• Excellent communication and presentation skills with strong ability to create and build relationships

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave