Manager, Marketing Analytics

Responsibilities

• Manage analytics deliverables across assigned clients, ensuring outputs are timely, accurate, and actionable.
• Lead the Forecasting process, ensuring projections are accurate, statistically sound, and aligned with client budget cycles.
• Ensure consistency across data pipelines, taxonomy, and naming conventions.
• Serve as day-to-day analytics lead for assigned accounts, helping translate insights into optimization strategies.
• Independently execute and validate MMM and Incrementality studies, interpreting model outputs to provide optimization recommendations.
• Identify patterns, anomalies, and opportunities within campaign performance data.
• Collaborate with cross-functional teams to align analytics insights with targeting and media strategies.
• Supervise Analysts and Senior Analysts, reviewing their work for accuracy, clarity, and analytical depth.
• Provide structured feedback, encourage problem-solving, and support their technical development.
• Promote accountability, curiosity, and collaboration within the analytics function.

Requirements

• 5–8 years of analytics or media experience, ideally within an agency environment.
• Proven ability to independently execute and validate Marketing Mix Models (MMM) and Forecasting workflows. Experience interpreting model outputs to drive budget allocation decisions.
• Proficiency in visualization tools (Looker, Tableau, Looker Studio) and hands-on experience with GA4, GTM, DV360, Meta, and YouTube.
• Ability to lead analysis connecting media performance to business KPIs, including ROI, ROAS, and CPA.
• Regularly presents insights and recommendations directly to clients.
• Builds trust through clarity, responsiveness, and analytical credibility.
• Manages direct reports and leads cross-functional workflows.
• Coaches Analysts and Senior Analysts to grow technical and professional skills.
• Balances people development with project delivery and client satisfaction.
• Demonstrates a growth mindset with an emphasis on mentorship, communication, and composure under pressure.