Audience Insights Analyst
MarCom Group
USA (Remote)
$80K/yr - $95K/yrAgencySalaried-FtMid level5+ years exp.
12 hrs ago
Marketing Analyst (12-Week Contract)
Chicago, IL (Hybrid)
$30/hr – $45/hrIntern/New Grad2+ years expContract
Posted 4 hrs ago
Job Summary
Own the end-to-end paid media lifecycle from tracking and attribution to campaign execution, with clear CAC, ROAS and lifecycle insights guiding budget decisions.
Job Description
Responsibilities
- Build and own our tracking. Set a consistent UTM convention for every link and campaign, and put conversion tracking, ad platform pixels and analytics events in place. The goal is clean attribution from first click to paying customer.
- Plan, launch and manage paid campaigns on Google, LinkedIn, Facebook and Instagram, TikTok, and OpenAI's ChatGPT ads
- Track customer acquisition cost (CAC) by channel, campaign and audience, alongside conversion rates, return on ad spend and early lifetime value
- Analyze the customer lifecycle, from first visit to sign-up, activation and retention, using funnels and cohorts, and find the patterns behind who stays
- Design and run tests on audiences, offers, landing pages and budgets, with a clear hypothesis and read-out for each
- Build a simple dashboard and a weekly report that say plainly what's working, what isn't, and where to move spend
- Brief our team on creative and landing pages based on what the data shows
- Leave the tracking, the dashboard and a written playbook in good order, so the work carries on after the contract
Requirements
- Two or more years in performance or growth marketing, ideally for software or online services, with real responsibility for budgets and results
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads (Facebook and Instagram) and TikTok Ads, and experience with or a strong interest in ChatGPT ads
- Strong command of UTMs, conversion tracking, pixels and attribution, and of tools such as Google Analytics, Google Tag Manager or similar
- A track record of measuring CAC, return on ad spend and lifetime value, and of turning the numbers into decisions
- Experience with funnel, cohort and retention analysis; comfort with spreadsheets, and SQL a plus
- A habit of testing before scaling, and of reporting results honestly, including the ones that didn't work
- A very organized way of working
Curfew Labs
Curfew comes from the French couvre-feu, “cover the fire”: the practice of tending the embers at night so everyone could rest safely. Curfew Labs builds software in that spirit. Quiet, dependable tools that take care of what needs taking care of, so people can focus on what matters.Curfew Suite brings time, expenses, books, projects, signatures and dozens more apps into one connected platform. Start with the apps you need, and add more as your business grows.Curfew Enterprise adapts to your environment, your data and your rules, with custom apps built for your company.Curfew Apps: software that is productive for you, so you don’t have to be productive all the time. Coming soon.AI isn’t just something we put into our products. It’s part of how we design, build, test, support and operate. People set the direction and remain accountable; AI extends what they can accomplish.Rest easy. It’s covered.www.curfewlabs.com · contact@curfewlabs.com
San Francisco, California, USA
Salaries
Posted range
$30/hr – $45/hr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $86K and $159K. Based on 2,005 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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