Data Scientist, Marketing Analytics

Denver, CO (Hybrid)

$110K/yr – $130K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own, deploy, and refine uplift models for weekly saver bonuses, leading experiments, data preparation, and stakeholder reporting to optimize retention programs.

  • Lead model development, monitoring, and governance in production.
  • Collaborate with Analytics, Data Engineering, and Marketing to drive data-driven decisions.
  • Communicate results and trade-offs to non-technical partners while balancing cost and impact.

Job Description

Responsibilities

  • Build, retrain, and tune the uplift models that decide which bonus each saver receives in our weekly retention programs, balancing incremental redemptions against cost.
  • Own these models in production: maintain feature pipelines, deploy new model versions, and monitor performance and drift over time, following Ibotta’s model development standards.
  • Manage weekly model operations: review results as they come in, adjust model parameters to stay on budget, and within performance thresholds.
  • Help design and analyze the A/B tests and holdouts that measure bonus performance and produce training data for our models.
  • Report model performance and business impact to Marketing stakeholders, and explain results clearly to non-technical audiences.
  • Analyze large datasets on saver behavior to find insights that improve our models and marketing programs.
  • Work with analytics engineers, data engineers, and Marketing partners to find, define, and prepare the data needed for analysis and modeling.
  • Contribute to team best practices, including documentation, code review, and reusable modeling workflows.
  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

Requirements

  • 2+ years of progressive experience in a professional data science, machine learning, statistics, or data analysis role, or related experience.
  • Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science, Economics or similar field required; Advanced degree preferred.
  • Deep Python (pandas, scikit-learn) and SQL skills. Spark or PySpark experience is a strong plus.
  • Hands-on experience building and evaluating machine learning and statistical models, such as gradient boosting and neural networks (TensorFlow/Keras or PyTorch).
  • Working knowledge of experimentation and causal inference. Exposure to uplift or heterogeneous treatment effect modeling is a strong plus.
  • Experience deploying or maintaining at least one model in production, using Git and an orchestration tool such as Airflow or Databricks Jobs. Experience with model monitoring and drift detection is a плюс.
  • Experience building features from large, event-level datasets.
  • Comfortable using AI coding assistants, and able to review, test, and debug the code they produce.
  • A passion for driving important decisions using data and data storytelling, including explaining model results and trade-offs to non-technical partners.

Preferred

  • Exposure to uplift or heterogeneous treatment effect modeling is a strong plus.
  • Experience with marketing incentives, promotions, loyalty, or retention programs, or with models that balance competing goals such as volume and cost, is a plus.

Benefits

  • competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match.
  • Denver office perks include paid parking, snacks, and occasional meals.
Ibotta logo

Ibotta

3.3 Glassdoor

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.

Founded in 2011
Denver, Colorado, USA
902 employees (71 in marketing)
55% recommend to a friend
69% CEO approval

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Ibotta salaries

Marketing Team

Marketing Team Size
50 (6% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$92.9M
Last Raise
$25M
Series D, 7 years ago

Funding History

  • Aug 2019
    Series D
  • Aug 2017
    Series D • $25M
  • Jul 2017
    Series C

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.7K
Traffic Source Mix
Search
9.8%
Direct
66.6%
Referral
20.4%
Social
2.4%
Paid
0.8%

Headcount Trend

Current headcount: ~902

Recent News

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Data Scientist, Marketing Analytics

Ibotta · Denver, CO · Hybrid