DATA PRODUCT MANAGER - Marketing (HYBRID)

Hunt Valley, MD (Hybrid)

$122K/yr – $219K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own Marketing data products roadmap and measurable value by aligning with enterprise data strategy and enabling AI-ready analytics across teams.

  • Data Product Strategy & Vision: Prioritize initiatives by business impact and readiness for advanced analytics with cross‑functional alignment.
  • Data Product Lifecycle Ownership: Guide end‑to‑end delivery from backlog to release with agile teams and governance.
  • Data Quality & Compliance: Embed data governance and privacy to sustain trusted, reusable marketing data assets.

Job Description

  • Data Product Strategy & Vision: Define the strategy and roadmap for Marketing data products that enable functional priorities and deliver measurable business value while aligning with enterprise data strategies; partner with BRMs to prioritize initiatives based on impact and readiness for advanced analytics and AI.
  • Data Product Lifecycle Ownership: Plan and deliver Marketing data products in an agile way; manage the backlog, translate requirements into user stories, lead Data Engineers/Architects/Stewards, and oversee releases with governance intact.
  • Data Quality, Trust & Compliance: Enforce data quality, lineage, metadata, and privacy standards across Marketing data products; embed governance and monitor trust metrics for continuous improvement.
  • Data Enablement & Workforce Readiness: Ensure data products are documented, cataloged, and supported with clear usage guidance; maintain metadata and reference materials to promote compliant data use and data literacy.
  • Data Product Performance & Value Realization: Define metrics to measure adoption, quality, and business impact; close feedback loops with stakeholders to demonstrate value and guide optimization.
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McCormick Flavor Solutions

Experience a differentiated approach to flavor creation. Regardless of your application, McCormick Flavor Solutions uses its culinary-inspired heritage to help you create consumer-preferred taste experiences. Our broad array of flavor solutions includes: flavors, enhancers, seasonings, culinary flavor bases, broth & stock concentrates, condiments & sauces and spice & herb ingredients.

Hunt Valley, Maryland, USA

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