Responsibilities

• Macro & Micro-Narratives: Perform the underlying data analysis for Nielsen’s flagship reports and help repurpose these insights into micro-narratives for social media, podcasts, and demand gen workstreams.
• Trend Recognition: Proactively identify cultural trends and test their impact within Nielsen’s datasets to mine for timely data points that can fuel social media posts.
• Client Roadshows: Analyze and package bespoke data insights for client roadshows, ensuring 100% accuracy and strategic relevance for our valued partners.
• The Integrity Gate: Act as the primary guardian of data quality, executing the quality check protocol for all external reports and insights.
• AI-First Workflow: Utilize and help develop AI-driven tools to automate repetitive calculations, contributing to the department's goal of reducing data analysis time by 20%.
• Dashboards & Visualization: Build and maintain performance dashboards in Looker or Tableau that provide real-time visibility for Brand, Lifecycle, and Product Marketing teams.
• Growth Product Support: Support the Go-To-Market (GTM) strategy for Ad Intel, Streaming, and Creator solutions by providing the market-priming research necessary to establish Nielsen as an intelligence leader.

Requirements

• 2–4 years of experience in Data Analysis, Marketing Analytics, or Research, preferably within the Advertising or Media industry.
• Technology: Proficiency in Excel is required, knowledge of the Google suite of software is a major plus.
• Experience with more advanced data manipulation and visualization tools is also a bonus.
• Nielsen Product Savvy: Familiarity with Nielsen’s core datasets (e.g., National TV, Streaming, Ad Intel) and an interest in the evolving Creator Economy.
• Detail-Oriented Storyteller: A relentless focus on data integrity combined with the ability to translate complex charts into clear, actionable business narratives for a variety of audiences.
• Agile Learner: Eager to achieve certification in new core skills, including prompt engineering and advanced data storytelling techniques.

Preferred

• Experience with more advanced data manipulation and visualization tools is also a bonus.
• Eager to achieve certification in new core skills, including prompt engineering and advanced data storytelling techniques.

Benefits

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.