Danaher Brand Marketing Activation Specialist

Responsibilities

• Execute Integrated Brand Strategy: Support the development and activation of brand marketing initiatives that drive awareness, consideration, and preference while ensuring brand consistency across all customer and employee touchpoints.
• Develop and Scale Content & Storytelling: Create, manage, and optimize audience-centric content across digital, social, events, owned channels, and AI-powered platforms to strengthen brand engagement and impact.
• Drive Digital Marketing & Performance Insights: Apply digital marketing, SEO, and AI-enabled best practices while monitoring campaign performance, analyzing results, and reporting on key brand and marketing metrics.
• Manage Brand Activations & Cross-Functional Programs: Coordinate sponsorships, partnerships, events, and internal engagement initiatives, working closely with stakeholders, agencies, and cross-functional teams to deliver integrated marketing programs.
• Lead Marketing Operations & Project Execution: Manage project plans, timelines, budgets, competitive analysis, dashboards, and reporting to ensure efficient execution and measurable marketing ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1+ years of experience in brand marketing, digital marketing, communications, or a related field supporting marketing initiatives and campaigns.
• Experience supporting integrated marketing campaigns across multiple channels, including digital, social media, email, and content marketing platforms.
• Proficiency with Microsoft Office applications (PowerPoint, Excel, Word) and project management tools.
• Experience using digital analytics, social media management, AI-enabled marketing platforms, and marketing performance reporting tools.
• Ability to travel up to 20% with US and some international travel.

Preferred

• Experience with marketing automation, CRM, social media management, or analytics platforms.
• Knowledge of SEO, SEM, AEO and digital marketing measurement.
• Familiarity with AI-powered marketing tools and content optimization platforms.
• Experience working in a corporate, B2B, healthcare, life sciences, or technology environment.

Benefits

• Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
• Check out our benefits at Danaher Benefits Info.