Customer Systems & Lifecycle Manager

Responsibilities

• Own and improve the systems, workflows, and automations supporting our post-purchase customer experience.
• Maintain and optimize HubSpot and its connections with our commerce, subscription, product, and support platforms.
• Establish and maintain clear sources of truth for customer identity, product ownership, subscription status, and engagement.
• Improve data hygiene, reconciliation, and synchronization across systems, identifying gaps, duplicates, and inconsistencies before they affect customers.
• Develop reliable customer segments, lists, and reporting that teams can confidently use.
• Identify manual processes and operational inefficiencies, and build more scalable solutions.
• Translate business priorities into targeted customer communications across email, push, and in-product experiences.
• Own the operational preparation and execution of lifecycle programs, including audience selection, segmentation, journey setup, scheduling, testing, and performance reporting.
• Coordinate with Growth, Content, and Customer Experience to ensure messaging and creative are relevant, consistent, and on brand.
• Build automated journeys supporting activation, product engagement, Vestaboard+ and Care adoption, renewal, and re-engagement.

Requirements

• Experience in customer operations, lifecycle marketing, marketing operations, CRM, business systems, or a related field.
• Strong analytical and problem-solving skills, with the ability to turn messy data and processes into reliable, actionable systems.
• Hands-on experience with HubSpot or comparable CRM and marketing automation platforms.
• Comfort working with customer data, segmentation, workflow automation, campaign setup, and reporting.
• Strong organizational skills and attention to detail, particularly when managing multiple initiatives and dependencies.
• Clear communication and the ability to coordinate effectively with technical, creative, and customer-facing teams.
• An understanding of how to deliver relevant, well-timed customer communications without overwhelming customers.
• Curiosity about technology, connected products, automation, and AI.
• A high degree of ownership, initiative, and follow-through, with the ability to move work forward independently.

Preferred

• Experience with Shopify, Stripe, HubSpot, or customer support platforms.
• Experience with subscription businesses, connected hardware, or software-enabled products.
• Familiarity with APIs, integrations, SQL, or analytics tools.
• Experience with marketing operations, email deliverability, campaign QA, or customer data platforms.
• Experience improving data integrity and establishing sources of truth across multiple systems.