Customer Marketing Strategic Initiatives Lead Analyst- Vice President

Wilmington, DE (Hybrid)

$115K/yr – $172K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross functional transformation of Customer Marketing by turning data and competitive insights into strategic plans, with a focus on real time personalization and faster speed to market.

  • real-time personalization and channel expansion: own the strategy and execution milestones.
  • translate trends into actionable insights for senior leaders and coordinate multi‑team solutions.

Job Description

Responsibilities

  • Lead transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers.
  • Shape analysis of markets, competitors and customers using internal and external resources for strategies to identify areas of opportunity throughout the organization.
  • Drive initiatives that cross all areas of Customer Marketing and deliver transformation, including supporting the multi-year plan for “real-time” marketing personalization, channel and marketing universe expansion, and improving speed to market
  • Pinpoint key trends or conclusions from data and translate to actionable insights.
  • Partner closely with product and functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions.
  • Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan.

Requirements

  • 6 - 10 years of working experience in similar roles.
  • Strong background in strategic initiative and transformation having developed strategies “from the ground up” using frameworks, data and competitive and customer insights.
  • Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions.
  • Significant experience in developing executive level presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction.
  • Advanced MS Excel and PowerPoint skills
  • Attention to detail with emphasis on accuracy and quality. Strong analytical, logical reasoning, and problem-solving skills required.
  • comfortable in ambiguous situations, self-starter and self-learner
  • Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency.
  • Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret.
  • Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies. Leadership presence: commands respect and will earn trust of senior leaders.
  • Highly motivated and with enthusiasm for Financial Services industry and desire to master the business.

Benefits

  • medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
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Citi

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Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $6.5B
  • Apr 2025
    Post IPO Debt • $2.8B
  • Nov 2024
    Post IPO Debt • $4.3B

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