Responsibilities

• Drive Enterprise Customer Growth
• Develop and execute customer marketing strategies that support enterprise revenue goals, increase customer engagement, and accelerate account expansion.
• Partner closely with Sales and Account Management to identify strategic opportunities across the customer lifecycle and build scalable engagement programs that strengthen executive relationships and uncover new revenue opportunities.
• Measure success through business outcomes including pipeline influence, customer retention, account growth, customer engagement, and advocacy.
• Lead Customer Advocacy & Storytelling
• Build a world-class customer advocacy program that elevates customer voices and showcases measurable business impact.
• Partner with Sales, Customer Success, Brand, PR, and Product Marketing to develop written case studies, video testimonials, executive thought leadership, customer spotlights, and sales enablement content that differentiates ZipRecruiter in competitive opportunities.
• Own the strategy and execution of the Talent All-Stars podcast, using customer conversations to strengthen relationships, generate thought leadership, and amplify customer success stories across marketing and sales channels.
• Identify opportunities to transform customer insights into scalable content that supports demand generation, account-based marketing, executive conversations, and customer expansion.
• Create Executive Experiences That Drive Revenue

Requirements

• 5+ years of experience in Customer Marketing, Enterprise Marketing, Account-Based Marketing, Sales Enablement, or a related B2B marketing role.
• Demonstrated success building programs that influence pipeline, drive customer retention, support account expansion, or increase customer advocacy.
• Strong understanding of enterprise sales cycles and how marketing can accelerate customer growth across the lifecycle.
• Experience leading executive engagement programs, customer events, advisory boards, or customer advocacy initiatives.
• Exceptional storytelling skills with the ability to translate customer outcomes into compelling narratives that support sales and marketing.
• Proven ability to lead complex cross-functional initiatives and influence stakeholders across Sales, Product, Customer Success, Brand, and Executive Leadership.
• Strong analytical mindset with experience measuring marketing performance against business outcomes.
• Experience with Salesforce, marketing automation platforms, and sales enablement tools.
• Experience in HR technology, recruiting, SaaS, or enterprise software is a plus.
• Bachelor's degree or equivalent experience.

Preferred

• Experience in HR technology, recruiting, SaaS, or enterprise software is a plus.

Benefits

• Competitive salary
• Comprehensive health and wellness benefits
• Flexible vacation and paid time off
• Employer-matched 401(k)
• Opportunities for professional growth and career development