Responsibilities

• Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
• Collaborates with all Customer Marketers to translate brand strategy to customer strategies
• Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
• Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
• Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
• Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
• Drives key ongoing TA activities, including forecasting, and competitive preparation
• Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
• Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes

Requirements

• Bachelor's degree
• One years of marketing experience or a completed MBA
• 3 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

Preferred

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
• Access experience in biopharma such as contracting and non-clinical messaging