Customer Marketing Manager

Responsibilities

• Own customer marketing strategy and lead development of annual marketing plans aligned with segment and brand growth objectives.
• Lead complex customer marketing campaigns, programs, and partnerships across national-account, distributor, eCommerce, and non-commercial channels.
• Lead customer-facing creative development and develop compelling sales stories that support customer-specific initiatives and business objectives.
• Independently lead strategic and tactical coordination with marketing and sales leadership, global marketing, culinary, market research, Sales/brokers, Strategic Business Management, and Brand teams.
• Lead and manage relationships with national-account and non-commercial marketing contacts and other key customer partners.
• Develop recommendations and deliver business presentations to brokers, customers, and senior leadership.
• Direct responses to customer insight and innovation requests, including development of appropriate marketing materials.
• Own in-depth analysis, reporting, and performance measurement for customer marketing campaigns and programs; use findings to optimize performance.
• Lead multiple complex projects that support both Marketing and Sales objectives.
• Provide guidance to less-experienced colleagues, as appropriate, while maintaining accountability for assigned strategy, programs, and results.

Requirements

• Bachelor’s degree in Marketing or a related discipline.
• Five or more years of marketing experience in the Food Service, CPG, or Food Manufacturing industry.
• Strong understanding of B2B foodservice marketing, advertising, business and brand planning, and promotional activities.
• Strong project leadership experience, with the ability to lead multiple projects.
• Strong leadership, strategic thinking, communication, teamwork, and creative problem-solving skills.
• Developed communication and diplomacy skills, with the ability to guide, influence, and persuade internal and external stakeholders.
• Customer-facing experience and demonstrated ability to work independently with senior leadership.
• Strong partnership with Sales and the ability to lead work supporting both Marketing and Sales objectives.

Preferred

• Foodservice industry knowledge.
• Strong understanding of the industry sector and competitive landscape.
• MBA.

Benefits

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans