Responsibilities

• Translate brand marketing strategies into customized programs for retail and operator partners that deliver on growth objectives for key customer accounts.
• Develop and implement initiatives including in-store displays, signage, retail media placements, menu innovation, and promotional activations for both in-store and away-from-home.
• Ensure programs reflect brand standards while meeting customer requirements and operational feasibility.
• Build and maintain strategic relationships with retailer and operator merchandising teams and internal sales partners to influence customer strategies, merchandising decisions, and business outcomes, driving alignment and program success.
• Collaborate with Brand Managers, Creative, and Sales teams to ensure targeted customer programs are visually compelling, on-brand, and operationally feasible.
• Analyze sales and channel trends, menu trends, shopper behavior, and program KPIs to refine customer-specific marketing strategies and maximize ROI.
• Track program performance and prepare post-program analysis to provide actionable insights for Marketing and Sales leadership.
• Monitor and manage customer-specific marketing budgets across accounts for efficient allocation of resources.
• Support and guide field personnel (as applicable) to ensure effective program execution across key retail partners.
• Stay informed on retail merchandising trends, retail media innovations, and shopper marketing best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5+ years of experience in retail merchandising, shopper marketing, or trade marketing; experience in produce, CPG, or food and beverage industries preferred.
• Demonstrated ability to customize marketing programs in key retail and operator partner accounts and support field execution.
• Strong analytical skills with experience using data to optimize merchandising strategies and program performance.
• Excellent communication and relationship-building skills with both internal teams and retail partners.
• Ability to manage multiple priorities in a fast-paced and evolving environment.
• Proficiency with Microsoft Office Suite; experience with retail execution tools or e-commerce content management systems preferred.
• Ability to travel regularly for store visits, customer meetings, and trade shows.

Preferred

Benefits

• $90,000.00 - $120,000.00 annually, DOE
• Medical, Dental, and Vision Benefits
• Generous paid time off, 48 hours sick leave and 8 paid holidays
• 401k with 4% matching after 1 year service
• Flexible Spending Account (FSA), Medical and Dependent Care options
• Onsite team building