Customer Marketing Manager

California, MO (Hybrid)

$150K/yr – $180K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own and scale GC AI’s customer advocacy and proof programs, from recruiting advocates and building a referral program to producing assets and maintaining trusted reviews, while partnering with Sales, CS, and Product Marketing.

Job Description

Responsibilities

  • Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board
  • Design, launch, and scale our first customer referral program from scratch
  • Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side-by-side workflows, live teardowns, and more
  • Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets
  • Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches
  • Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites
  • Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal
  • Build a searchable customer proof library so anyone can find the right story in seconds

Requirements

  • 3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company
  • A track record of running advocacy or reference programs that scaled with the business
  • Experience building a referral, advocacy, or loyalty program from zero
  • Strong program management across Sales, CS, and customers' legal and comms approvers
  • Comfort with funnels and attribution, and you build your own dashboards
  • Hands-on experience with HubSpot plus advocacy, referral, or review tools
  • AI-native: you use AI every day and can show the workflows you've sped up

Preferred

  • Experience in Legal AI, or marketing to lawyers, in-house counsel, or legal ops (you know a GC from a CLO, and why "partner" means something different in this crowd)
  • B2B AI or SaaS experience, especially at a product-led company with both self-serve and sales-led motion
  • Experience running customer advisory boards, customer awards, community programs, or customer-facing events
  • Experience with incentive design and compliance for referral or loyalty programs in regulated or professional-services audiences

Benefits

  • 🏥 Medical, Dental & Vision — Comprehensive coverage for you and your family
  • ❤️ Life & Disability Insurance — Added protection when you need it most
  • 💰 Retirement Plan — Plan and save for your future
  • 👶 Parental Leave — Time to focus on what matters most
  • 📚 Continuous Development — Up to $3,000/year for job-related learning & development
  • 🍽️ In-Office Meals — DoorDash credits for breakfast, lunch & dinner
  • 🌴 Paid Time Off — 15 PTO days + 5 sick days , with opportunities to accrue more
  • 🎉 Company Holidays — 15 company holidays + 3 additional “Me Days”
  • 💻 Home Office Setup — $500 for new hires to build out their workspace
  • 📱 Cell Phone Reimbursement — $50/month toward your phone bill
GC AI logo

GC AI

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day.With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining.GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training.Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands.See the difference that becoming an AI-powered lawyer can make.Try it free or get a demo at gc.ai.

Founded in 2023
San Francisco, California, USA
54 employees (9 in marketing)

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

The middle of this range ($165K) is 50% above the median base salary for Customer Marketing Manager roles in the United States ($110K).

Customer Marketing Manager median pay in the United States

$110K/yr

Most pay falls between $95K and $135K. Based on 49 salaries.

See all GC AI salaries

Marketing Team

Marketing Team Size
7 (13% of company)
Median Career Experience
14.5 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$11.6M
Last Raise
Series A, 10 months ago

Traffic Signals

Monthly Visitors
11.9K
Monthly Google Ads Budget
$88
Traffic Source Mix
Search
28.6%
Direct
44.5%
Referral
8.9%
Social
16.9%
Paid
0.9%

Headcount Trend

Current headcount: ~57
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Customer Marketing Manager

GC AI · California, MO · Hybrid