Customer Marketing Manager | Chain Accounts

Responsibilities

• Serve as the primary marketing partner for assigned chain accounts, supporting customer growth and business objectives.
• Build strong relationships with customers, distributors, and internal stakeholders to drive collaboration and long-term success.
• Develop and execute customer-specific marketing strategies, programs, and activation plans aligned with brand and commercial priorities.
• Support the continued growth of the Customer Marketing function, with the anticipated management of at least one direct report.
• Translate customer insights, shopper behavior, and market trends into initiatives that drive distribution, trial, velocity, and innovation.
• Lead the creation of customer presentations, selling materials, and strategic recommendations that support business development efforts.
• Manage the planning, coordination, and execution of promotional, experiential, and retail marketing programs.
• Partner cross-functionally with Sales, Trade Marketing, Brand Marketing, and distributor teams to ensure effective program delivery and execution.
• Support customer planning meetings, business reviews, trade shows, and other key selling opportunities.
• Monitor customer performance, competitive activity, and market opportunities to inform strategy and identify growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 4+ years of experience in customer marketing, trade marketing, shopper marketing, chain account marketing, or a related field.
• Experience supporting chain accounts within the alcoholic beverage, CPG, retail, or hospitality industries preferred.
• Proven ability to leverage customer and shopper insights to develop marketing strategies that drive growth.
• Strong project management, analytical, and presentation skills, with experience interpreting sales and market data.
• Demonstrated leadership, mentoring, or project leadership experience with the ability to grow into formal people management responsibilities.
• Excellent communication, relationship-building, and cross-functional collaboration skills.
• Ability to manage multiple priorities and deliver results in a fast-paced, evolving environment.
• Strong attention to detail, organizational skills, and commitment to operational excellence.