Customer Marketing Manager at Firstclose | USA | $110K/yr – $130K/yr

Firstclose

Customer Marketing Manager

USA (Remote)

$110K/yr – $130K/yrMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own customer marketing strategy and lifecycle programs to boost engagement and retention while driving revenue through cross-functional collaboration with sales, product, and CX.

Lifecycle & Engagement: Own customer communications and lifecycle optimization to drive retention and activation at scale.
Revenue Opportunities: Partner with sales and product to identify white space and execute targeted campaigns for cross-sell and upsell within the existing base.
Market & Customer Insights: Lead market research, gather customer feedback via events and the Customer Advisory Board, and translate insights into differentiated marketing strategies.

Job Description

Own customer marketing strategy and lifecycle programs to boost engagement, retention, and revenue through cross-functional collaboration across sales, product, and CX.

Lifecycle & Engagement: Own customer communications and lifecycle optimization to drive retention and activation at scale.
Revenue Opportunities: Partner with sales and product to identify white space and execute targeted campaigns for cross-sell and upsell within the existing base.
Market & Customer Insights: Lead market research, gather customer feedback via events and the Customer Advisory Board, and translate insights into differentiated marketing strategies.

Firstclose

3.8 Glassdoor

FirstCloseTM is a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide. The company’s solutions dramatically reduce the time to close home equity loans and HELOCs. Its technology covers everything from application to close, including the ability to order required settlement services on ONE easy-to-navigate platform taking friction, cost and risk out of the process. Lenders using the FirstClose ONE solution have experienced a 35% increase in online applications, a 25% increase in pull through, and a 77% reduction in time to close from application to funding. FirstClose ONE is integrated with ICE, MeridianLink. and other industry-leading LOS companies.

Founded in 2000

Austin, Texas, USA

67 employees (7 in marketing)

firstclose.com

68% recommend to a friend

95% CEO approval