Responsibilities

• Own customer marketing programs and campaigns with an 1:1 / 1: Few / 1: Many ABM approach.
• Build and launch 1: Many scaled lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to drive customer activation and retention
• Manage and execute 1: Few targeted product and expansion campaigns to increase feature adoption and identify upsell opportunities
• Support the 1:1 campaigns aligning with key account plans created by the account team
• Manage campaign setup end-to-end in marketing automation platforms (email, audiences, workflows, QA, and deployment)
• Partner with stakeholders (CS, Product Marketing, Sales, SDRs) to translate business goals into scalable campaign programs and measurable outcomes
• Optimize campaigns through testing (A/B, segmentation, messaging) and performance analysis
• Maintain campaign documentation, workflows, and processes to ensure consistency and scalability
• Monitor campaign performance and report on key metrics (engagement, conversion, pipeline influence)

Requirements

• 4–6 years of experience in campaign marketing, lifecycle marketing, or marketing operations, B2B SaaS experience highly preferred.
• Hands-on experience building and executing campaigns in marketing automation platforms (e.g., Marketo, Pendo, Sendoso direct experience will be a plus)
• Strong understanding of customer lifecycle marketing,segmentation and ABM strategies
• Experience partnering cross-functionally with marketing, sales, and customer success teams
• Detail-oriented with strong QA and project management skills
• Analytical mindset with the ability to interpret campaign performance and recommend improvements

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.