Customer Marketing Associate, Promotional Strategy

Responsibilities

• Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets
• Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate and delivered on time
• Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery
• Help drive the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success
• Contribute to post-mortem promotion analysis for major Predicts moments, offering insights and optimizations for future promotional efforts
• Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
• Conduct ongoing competitor tracking to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for differentiation
• Help shape the broader loyalty strategy, contributing insights on how promotions ladder into longterm retention and customer value

Requirements

• Bachelor’s degree or equivalent industry experience preferred.
• 1-3 years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
• Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations.
• Strong understanding of promotions, loyalty programs, and customer retention strategies.
• Has a positive attitude and loves opportunities to collaborate with others.
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• An avid sports and gaming fan, and have played FanDuel or competitive products.

Preferred

• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.
• Will­ing to work some non-traditional hours.

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave)
• annual bonus and long-term incentive opportunities (based on performance)
• 401k with up to a 5% match
• commuter benefits
• pet insurance
• and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.