VP of Customer Marketing
Mendix
Boston, MA (Remote)
$170K/yr - $280K/yrIn-houseFull-timeDirector/executive
4 days ago
Customer Marketing and Advocacy Manager
USA (Remote)
$140K/yr – $155K/yrMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale multi-channel customer marketing and advocacy programs that drive engagement, retention, and advocacy, while turning customer stories into evidence of impact.
- Build and manage customer programs across campaigns, education, and lifecycle moments.
- Foster advocacy by identifying brand champions and sharing compelling customer stories.
- Collaborate with Customer Success and Product to close feedback loops and validate roadmaps.
Job Description
Own and scale the end-to-end customer marketing and advocacy programs that drive engagement, retention, and advocacy outcomes across multi-channel campaigns, lifecycle initiatives, and customer storytelling.
- Design and implement customer marketing programs that enhance engagement, retention, and loyalty.
- Develop educational content and lifecycle campaigns to empower customers and drive product adoption.
- Craft compelling customer communications across channels to foster satisfaction and long-term relationships.
- Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions.
- Develop and maintain a library of customer stories, case studies, testimonials, and video content.
- Lead initiatives that showcase customer success through campaigns, events, and digital channels.
- Partner with Customer Success to identify knowledge gaps and create tailored enablement resources.
- Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation.
- Ensure customer insights are integrated into marketing and product strategies.
- Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates.
HR Acuity LLC
HR Acuity is an award-winning software solution that standardizes how employee-related events are investigated, documented, and reported. Providing a disciplined and predictive approach to managing workplace issues, HR Acuity raises the bar in employee relations risk management.Employee Relations is ALL we do. Designed by a team of human resource experts, HR Acuity incorporates employee relations best practices while providing an intuitive and flexible interface for dealing with different organizational situations. Continuous engagement with industry thought leaders ensures HR Acuity delivers the most effective and efficient way to strategically manage employee relations as well as proactively mitigate associated risks.HR Acuity® is the leader in employee relations and investigation solutions. Our Software as a Service (SaaS) technology solution helps achieve consistency in how organizations track, investigate and analyze employee issues.
