Customer & Life Style Marketing Specialist

Responsibilities

• Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
• Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
• Create automated nurture campaigns that deliver relevant content at key customer milestones.
• Develop customer newsletters, educational campaigns, product updates, and engagement programs.
• Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
• Develop targeted programs to reengage inactive or at-risk customers and support retention.
• Own the customer communications calendar, ensuring consistent, coordinated messaging across solutions.
• Develop targeted campaigns that generate cross-sell and upsell opportunities across Trustwell's product portfolio.
• Partner with Sales and Customer Success to identify high-potential accounts and expansion opportunities.
• Build personalized campaigns introducing complementary solutions based on customer needs and business challenges.

Requirements

• 2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology.
• Experience developing and executing customer engagement, nurture, and lifecycle marketing programs
• Proficiency with CRM and marketing automation platforms to build segmented, personalized campaigns
• Experience supporting customer adoption, retention, cross-sell, or upsell initiatives.
• Strong communication and storytelling skills focused on customer value and business outcomes.
• An analytical approach, using customer insights and campaign performance to improve results.
• Strong project management skills across multiple priorities and deadlines.
• A proactive, hands-on approach to working across Customer Success, Sales, Product, and Marketing.

Benefits

• Full healthcare benefits, including medical, dental, and vision.
• Supplemental benefits, including STD, LTD, HSA, 401k, etc.
• Responsible Time Off (PTO) + Holiday Pay
• Competitive Compensation + Bonus!
• Excellent culture, growth opportunities, plus much more...