HubSpot Consultant + Strategist
ATAK Interactive
USA (Remote)
$85K/yr - $105K/yrAgencyFull-timeSenior level3+ years exp.
1 day ago
CRM Manager
Chicago, IL (Hybrid)
$167K/yr – $173K/yrManager5+ years expFull time
Posted 1 day ago
Job Summary
Own and advance CRM data platform initiatives across Expedia Group, designing and implementing Salesforce Data Cloud solutions, data pipelines, and analytics to drive segmentation, activation, and engagement; mentor teammates, collaborate with stakeholders, and ensure data quality, governance, and compliance.
- Define scalable data models, pipelines, and segmentation rules to support personalized customer engagement.
- Partner with business, data engineering, and marketing stakeholders to deliver measurable impact while maintaining governance and privacy compliance.
Job Description
Responsibilities
- Consistently apply and sometimes enhance customer relationship management, customer data platform, and data integration capabilities, principles, and playbooks to solve complex business issues and opportunities.
- Operate largely independently and mentor more junior colleagues.
- Demonstrate a comprehensive understanding of customer data, audience segmentation, activation, and engagement use cases to support communication plans and strategies.
- Develop ability to define how to leverage customer data, audience insights, platform capabilities, and performance metrics to inform strategy and improve customer engagement.
- Play a key part in defining and supporting CRM data and customer engagement solutions across Expedia Group’s brands.
- Understand relevant complex software program(s) and platforms, including Salesforce Data Cloud and Salesforce Marketing Cloud.
- Demonstrate competence in technical skills to design, develop, test, optimize, and maintain CRM data pipelines, integrations, and related platform solutions using relevant technologies and platforms.
- Create clear, concise, and organized technical and operational materials, including reports, dashboards, presentations, runbooks, and documentation.
- Break down information into understandable messages and actionable steps that fit into the overall plan and strategy.
- Design, implement, and maintain Salesforce Data Cloud solutions, including data streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Calculated Insights, Data Transforms, identity resolution rules, and audience segmentation logic to support accurate, scalable, and reliable customer data processing.
Requirements
- Bachelor’s degree in Computer Science, Data Engineering, or a related field followed by 5 years of progressive, postbaccalaureate experience in the job offered or in a related occupation.
- Salesforce Data Cloud, including data streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), identity resolution, and Calculated Insights;
- Salesforce Marketing Cloud and omnichannel customer data platform concepts;
- ETL/ELT, data integration, and CRM data pipeline design;
- SQL, data modeling, and SQL databases;
- Python and Java for coding snippets, data validation, integration, and orchestration support;
- AWS, cloud platforms, and DevOps or CI/CD practices;
- Data architecture, analytics, data quality, and performance monitoring;
- Data governance, privacy, and compliance best practices, including GDPR and CCPA;
- Testing strategies, validation, troubleshooting, and support for UAT in complex data environments.
Benefits
- medical/dental/vision coverage
- paid time off
- Employee Assistance Program
- wellness and travel reimbursement
- travel discounts
- International Airlines Travel Agent Network (IATAN) membership
Expedia
Expedia is one of the world's leading full-service travel brands, helping travelers get the most out of every trip they take by making the travel process seamless. With Expedia, travelers can plan and book flights, hotels, vacation packages, and car rentals in one complete marketplace. Expedia offers intelligent tools, personalized recommendations, and a booking experience that saves you money – making it easier to explore the world. Use our mobile app or visit www.expedia.com to start your next adventure.Why choose Expedia?Expedia is your all-in-one travel shop, providing access to a large inventory of flights, hotels, vacation packages, activities and car rentals, with savings for every part of your trip.Our smart recommendation and comparison tools make for thoughtful travel planning. And with Expedia, you can bundle now or later and still get savings towards your trip, for a travel planning experience that moves with you.For PartnersExpedia connects travel businesses with millions of engaged travelers worldwide. Our partner solutions help hotels, airlines, and service providers grow bookings, optimize visibility, and deliver exceptional guest experiences.Expedia is the flagship travel brand of Expedia Group.
Founded in 1996
Salaries
Posted range
$167K/yr – $173K/yr
Taken straight from the job posting.
The middle of this range ($170K) is 70% above the median base salary for CRM Manager roles in the United States ($100K).
CRM Manager median pay in the United States
Most pay falls between $84K and $115K. Based on 40 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Recent Ads
Traffic Signals
Monthly Visitors
100.3M
Monthly Google Ads Budget
$31.3M
Traffic Source Mix
Search
46.2%
Direct
17.9%
Referral
5.1%
Social
2.1%
Paid
7.9%
News about Expedia
Links
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