Responsibilities

• Drive development of comprehensive email go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
• Plan and implement email marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
• Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments
• Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
• Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
• Collaborate with brand marketing teams to ensure email content aligns with overall brand voice, seasonal campaigns, and product messaging strategies
• Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
• Implement advanced A/B and multivariate testing strategies to continuously optimize email performance and drive revenue growth
• Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting
• Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule

Requirements

• Bachelor's degree in business, marketing, communications, related field or equivalent experience required
• 4+ years of demonstrated experience in CRM/email marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
• Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives
• Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
• Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
• Strong analytical mindset with passion for data-driven decision making and performance optimization
• Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
• Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles
• Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
• Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences

Benefits

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.