Senior Manager, CRM & Lifecycle Marketing
Climate First Bank
Florida, NY (Remote)
$130K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
CRM Manager
New York, USA (Hybrid)
$90K/yr – $110K/yrManager4+ years expFull time
Posted 7 months ago
Job Description
Responsibilities
- Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn.
- Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value.
- Identify and implement new retention programs to improve customer satisfaction and lifetime value.
- Plan and maintain a retention-focused campaign calendar with stakeholders, ensuring timely, high-quality execution.
- Lead campaign analysis and report on retention efforts, providing actionable insights and recommendations for continuous improvement.
- Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences
Requirements
- Minimum 4 years of CRM experience in a high-volume, retention-focused role; experience in a B2C subscription-based tech company is a plus
- A strong understanding of international markets and corresponding customer behaviors
- Hands-on experience with building and optimizing retention-focused email, in-app, and push marketing campaigns
- Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
- Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
- Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
- A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
- Proficiency with A/B and multivariate testing methodologies
- Exceptional written and verbal communication skills with attention to detail
Benefits
- Join a global company with purpose; Competitive compensation, PTO, 401K and company matching, comprehensive benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development
Babbel
3.7 Glassdoor
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
Founded in 2007
Berlin, Berlin, DEU
1.1K employees (156 in marketing)
73% recommend to a friend
66% CEO approval
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
CRM median pay in the United States
Most pay falls between $80K and $138K. Based on 621 salaries.
Marketing Team
Marketing Team Size
120 (11% of company)
Median Career Experience
9 years
Median Tenure
3.4 years
People
Marketing Leadership
Nicole Labo
Vice President, Growth Marketing
At the company for 4 years 7 months
Filipe Santos, EMBA
Head of SEO
At the company for 1 year 3 months
Becky Gundy
Head of Worldwide B2B Marketing
At the company for 2 years 7 months
Eve Falk
Senior Customer Marketing Manager, Babbel for Business
At the company for 1 year 2 months
Funding
Total Funding
$33.3M
Last Raise
$22M
Series C, 11 years ago
Funding History
- Jul 2015Series C • $22M
- Mar 2013Series B • $10M
- Jan 2009Grant • $1.3M
Traffic Signals
Monthly Visitors
3.9M
Traffic Source Mix
Search
42.6%
Direct
52.5%
Referral
2.8%
Social
1.2%
Paid
0.8%
Headcount Trend
Current headcount: ~1.2K
News about Babbel
Links
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