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Broadway Direct

CRM & Lifecycle Marketing Manager

New York, USA (Hybrid)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive CRM growth and lifecycle management across Email, SMS, Direct Mail, and In‑App channels in a high‑energy Broadway Direct team.

  • Must-have: 3–5 years of CRM platform management experience with Salesforce Marketing Cloud/Data Cloud
  • Standout: Cross‑functional collaboration with Marketing and Ad Sales to drive revenue impact

Job Description

Responsibilities

  • CRM Growth & Audience Strategy
  • Monitor and grow CRM databases across all owned channels
  • Develop acquisition strategies to expand opt-in patron lists
  • Report on engagement, retention, and churn metrics
  • Channel Ownership & Operations
  • Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
  • Manage Salesforce Marketing Cloud and Data Cloud segmentation
  • Optimize lifecycle flows including abandon cart and loyalty journeys
  • Performance & Analytics
  • Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn

Requirements

  • 3-5 years of experience managing CRM platforms
  • Salesforce Marketing Cloud, Data Cloud experience strongly preferred
  • Strong analytical and performance optimization skills
  • Ability to collaborate cross-functionally and drive revenue impact

Preferred

  • Salesforce Marketing Cloud, Data Cloud experience strongly preferred

Benefits

  • Medical, Dental, Vision, Life, LTC, LTD package for the employee, their legal spouse and children
Broadway Direct logo

Broadway Direct

Broadway Direct - Your ticket to Broadway.

Founded in 2011
New York, New York, USA
23 employees (9 in marketing)
broadwaydirect.com

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$151.5K
Traffic Source Mix
Search
31.2%
Direct
47.9%
Referral
17.5%
Social
1.8%
Paid
1.5%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
7 (30% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News

Mamma Mia! Returns to Broadway This Summer — Here’s What We Know
Apr 29, 2025 • Broadway Direct