VP, Lifecyle & Growth Marketing
ParentSquare
USA (Remote)
$210K/yr - $260K/yrIn-houseSalaried-FtSenior level12+ years exp.
8 hrs ago
CRM & Lifecycle Marketing Manager
New York, USA (Hybrid)
$80K/yr – $90K/yrMid Level3+ years expFull time
Posted 7 months ago
Job Summary
Drive CRM growth and lifecycle management across Email, SMS, Direct Mail, and In‑App channels in a high‑energy Broadway Direct team.
- Must-have: 3–5 years of CRM platform management experience with Salesforce Marketing Cloud/Data Cloud
- Standout: Cross‑functional collaboration with Marketing and Ad Sales to drive revenue impact
Job Description
Responsibilities
- CRM Growth & Audience Strategy
- Monitor and grow CRM databases across all owned channels
- Develop acquisition strategies to expand opt-in patron lists
- Report on engagement, retention, and churn metrics
- Channel Ownership & Operations
- Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
- Manage Salesforce Marketing Cloud and Data Cloud segmentation
- Optimize lifecycle flows including abandon cart and loyalty journeys
- Performance & Analytics
- Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
Requirements
- 3-5 years of experience managing CRM platforms
- Salesforce Marketing Cloud, Data Cloud experience strongly preferred
- Strong analytical and performance optimization skills
- Ability to collaborate cross-functionally and drive revenue impact
Preferred
- Salesforce Marketing Cloud, Data Cloud experience strongly preferred
Benefits
- Medical, Dental, Vision, Life, LTC, LTD package for the employee, their legal spouse and children
Broadway Direct
Broadway Direct - Your ticket to Broadway.
Salaries
Posted range
$80K/yr – $90K/yr
Taken straight from the job posting.
The middle of this range ($85K) is 19% below the median base salary for Lifecycle Marketing Manager roles in the United States ($105K).
Lifecycle Marketing Manager median pay in the United States
$105K/yrMost earn $90K to $120K. Based on 112 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
7 (30% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$151.5K
Traffic Source Mix
Search
31.2%
Direct
47.9%
Referral
17.5%
Social
1.8%
Paid
1.5%
Headcount Trend
Current headcount: ~23
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
