CRM Lifecycle Manager

Responsibilities

• Design, build, and optimize multi-channel journeys that drive engagement and conversion across prospects, guests, and travel advisors.
• Develop and deploy personalized campaigns and automat ions in Salesforce Marketing Cloud.
• Partner with Product, Digital Marketing, Operations, IT, and Sales Excellence to align communications with go-to-market strategy and deliver a cohesive luxury experience.
• Lead our dynamic content approach, building personalized modules that scale across campaigns.
• Integrate journey strategies with broader brand initiatives and promotional campaigns. Produce growth campaigns that drive conversions through the funnel.
• Continuously test, measure, and refine campaigns to enhance engagement and performance.
• Maintain accurate prospect, guest, and advisor data across CRM systems to enable personalization and loyalty.
• Use Tableau and analytics tools to generate insights , track performance, and refine strategy.
• Build collaborative relationships across the organization to ensure alignment and flawless execution.

Requirements

• Bachelor’s degree in marketing , advertising , data analytics, or related field .
• 5 + years of experience in CRM / journey management, with deep expertise in S alesforce: Marketing and Sales Clouds . Y ou feel very comfortable building emails , journeys , and data extensions in SFMC . It is preferred to have your SFMC certification.
• Proven track record leveraging the tools to create successful, multi-channel and multi-touch campaigns.
• Data - driven marketer with strong analytical skills, a curious mind and experience interpreting, analyzing, and actioning digital marketing metrics.
• Experience in ultra-luxury travel, hospitality, or cruise industr y is strongly preferred.
• Creative content mindset with the ability to craft compelling and personalized narratives for affluent audiences.
• Possess a high - energy, strong desire to achieve top results with a charismatic, positive attitude .
• Highly motivated and a strong team player with excellent communication skills.
• Foundational knowledge of HTML/CSS for email customization; SQL familiarity a plus.
• Experience with Versonix Seaware is an advantage.