CRM and Email Marketing Manager

Responsibilities

• Designs, recommends, and manages short and long-term online lead generating and customer retention strategies
• Directs, manages, and executes email marketing campaigns based on database attributes and user profiles
• Tailors email content and offers to individual customers; use CRM tools to create more personalized and effective direct marketing campaigns.
• Creates customer journeys in Marketing Cloud, incorporating email campaigns
• Manages the email marketing programs and owns online customer data, working closely with the CRM team to ensures customer data is captured and utilized to drive sales
• Consolidates metrics and provides ongoing reporting and analytics to senior level management, providing guidance for program optimization
• Oversees the creation, A/B testing, and performance analysis of email campaigns; performs campaign measurement and analysis
• Performs customer profile development and segmentation analysis
• Manages daily operations of direct reports; reviews and monitors the delegation of workload
• Directs team processes and procedures; ensures work is completed in accordance with Company standards

Requirements

• Bachelor’s degree in marketing or related field
• 7+ years of relevant experience in email, CRM, and online marketing, development, and management
• Prior experience leading a team preferred
• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Working knowledge of marketing automation cloud software, Marketing Cloud a plus
• Working knowledge of Salesforce or related CRM software
• HTML skills and analytics software skills a plus
• In-depth understanding of email marketing best practices
• Understanding of opt-in/opt out and SPAM issues and requirements

Benefits

• Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
• Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
• Paid parental leave.
• Company sponsored 401k plan with company matching.
• PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
• Tuition reimbursement for continuing education.
• An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.