Responsibilities

• Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
• Managing campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
• Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
• Manage customer journeys to provide a seamless and engaging experience across touchpoints
• Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
• Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
• Conduct quality assurance checks on campaign content, targeting, and technical functionality
• Maintain and update campaign calendars and documentation to track progress and performance
• Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
• Support A/B testing and the implementation of enhancements based on performance data

Requirements

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
• Bachelor’s Degree
• At least 3 or more years of experience in CRM
• Understanding of CRM best practices and customer lifecycle marketing

Preferred

• Familiarity with Braze CRM platforms and tools is preferred
• A good overall understanding of the Mobility & Convenience business is an advantage

Benefits

• For regular full-time or regular part-time employees of the Company (participating companies as listed in the Summary Plan Description), insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs. Employees also participate in a company pension plan and a 401(k) plan. Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
• Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
• Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
• For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.