Responsibilities

• Develop and execute the creative vision and brand strategy across retail, eCommerce, marketing, product, and member-focused initiatives.
• Ensure consistent application of brand standards, messaging, and visual identity across all customer and member touchpoints.
• Lead the creation of integrated marketing campaigns and creative solutions across print, digital, social media, photography, video, email, merchandising, and packaging channels.
• Direct, mentor, and develop a high-performing team of creative professionals, including copywriters, senior graphic designers, and photographers, fostering a culture of innovation, collaboration, and accountability.
• Partner with the Campaign Operations Manager to align creative development with project timelines and delivery workflows.
• Establish team priorities, manage workloads, and align creative resources with organizational goals and business needs.
• Oversee creative operations, project workflows, budgets, timelines, and resource allocation to ensure efficient and high-quality execution.
• Drive continuous improvement of creative processes, tools, and workflows to enhance productivity, scalability, and business impact.
• Champion the adoption of AI-powered tools and emerging technologies to improve creative development, content creation, and operational efficiency.
• Lead creative production activities, including photography, video, art direction, content development, and collaboration with internal and external production partners.

Requirements

• Education Level: Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or related field.
• Experience: 8+ years of progressive creative, graphic design, or brand marketing experience in a fast-paced environment. 3+ years of experience leading and developing creative teams.
• Certification/License: None.

Preferred

• Previous experience supervising employees.