Responsibilities

• Define and oversee creative strategy for assigned clients and campaigns, ensuring alignment with business objectives, marketing goals, audience needs, and measurable outcomes.
• Translate client business goals into actionable communication, messaging, and creative objectives that support both brand and performance priorities.
• Build trusted relationships with client and internal stakeholders by bringing clear strategic rationale, strong recommendations, and practical creative direction.
• Lead client presentations, pitch support, and strategic discussions within assigned scopes as the senior Creative Strategy lead.
• Identify when client asks require deeper Creative Strategy involvement, different staffing, tighter scoping, or cross-functional escalation.
• Apply and help improve Creative Strategy templates, processes, and frameworks, including briefs, CABs, audits, testing roadmaps, and performance synthesis.
• Help build new approaches to creative strategy, including content and creative strategy synergies, AI-enabled performance creative, creative analytics, and platform-informed testing.
• Partner with Creative Studio to improve briefing, strategic handoff, review quality, and alignment from strategy to execution.
• Surface process and workflow opportunities that can improve delivery quality, reduce rework, and strengthen cross-functional collaboration.
• Contribute to pitch materials, case studies, and examples that demonstrate Creative Strategy value.

Requirements

• 7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field.
• 3+ years of people management, mentoring, or formal team leadership experience.
• Strong experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative recommendations.
• At least 3 years of client relationship experience, collaborating with in-house or agency creative teams through strategy, ideation, production, and review.
• Proficiency analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy.
• Familiarity with email, web, display, streaming, social, commerce, and related channels, with a focus on innovation and optimization.
• Strong understanding of A/B and multivariate testing methodologies.
• Demonstrated ability to use AI tools to improve personal and team effectiveness, with strong judgment in validating outputs and handling sensitive data.
• Excellent client-facing communication and presentation skills, including senior stakeholder presentations.
• Bonus: Agency experience and/or category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services.

Preferred

• Bonus: Agency experience and/or category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources