Responsibilities

• Product positioning and narrative. Define how UA's platform capabilities (self-serve buying, premium TV inventory, Comcast backed infrastructure) translate into a market narrative that's differentiated and defensible against the category.
• Competitive positioning. Own the framing that separates UA from both legacy TV buying and walled-garden platforms and make sure that framing is consistent across every market-facing surface.
• Visual identity and design system. Own and evolve the design system that expresses UA's positioning visually, from brand tokens to how the platform's value shows up across every touchpoint.
• Go-to-market campaigns. Lead campaign concepting and execution that ties platform positioning to market moments, including work like our current "No Middleman" campaign.
• Sales and market-facing presence. Shape how UA shows up in every public-facing moment, from swag to sponsorships to paid media, so the platform's positioning is felt, not just stated.
• Paid media strategy. In partnership with our Paid Media lead, direct paid media investment against positioning and GTM goals, not just performance metrics, and make the case for why brand-building spend earns its place in the mix.
• Cross-functional collaboration. Partner with product marketing, sales, comms, and executive stakeholders so product positioning and brand identity move as one system.

Requirements

• Bachelor's Degree
• 7-10 Years
• Product Positioning; Marketing Strategies; Brand Expression; Brand Identity; Content Management; Brand Strategy

Preferred

• Bachelor's Degree; While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Benefits

• Comcast provides best-in-class Benefits to eligible employees.