Responsibilities

• Creative Strategy
• Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals.
• Conduct client calls to refine creative direction, messaging, and KPIs.
• Recommend creative approaches to maximize campaign performance.
• Creative Development
• Write compelling ad copy for display, social, video and email marketing.
• Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets
• Selecting images and/or footage or inspirations for digital ads and videos that elevate client campaigns.
• Review creative assets, make refinements, and ensure brand alignment and effectiveness.
• Campaign Support

Requirements

• Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance.
• Proven copywriting skills for digital, social and video marketing
• Understanding of programmatic advertising and campaign strategy.
• 4+ years of relevant experience in digital design, production, or advertising.
• Ability to manage a high volume of projects while meeting tight deadlines.
• Exceptional attention to detail and ability to identify what makes an ad effective.
• Bachelor's degree or equivalent experience required.

Benefits

• Competitive salary + bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (2 personal/floating Holidays)
• Health, Dental, Vision
• 401(k) + Company Match
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities