Responsibilities

• Translate PDI's business priorities into a comprehensive enterprise content strategy and corresponding creative assets.
• Determine the content, formats, and channels that will most effectively reach and engage target audiences, creating a cohesive experience across PDI touchpoints including website, social, events, paid media, and thought leadership.
• Partner closely with Marketing, Sales, R&D, Talent Acquisition, and other stakeholders to align on objectives and inputs, then lead the content and storytelling approach needed to bring those priorities to life.
• Define and implement a content performance framework, including KPIs, measurement strategies, and optimization processes to improve effectiveness across channels.
• Identify and address gaps in content and channel strategy, driving greater cohesion, efficiency, and impact across the organization.
• Champion audience-first thinking, ensuring content is relevant, differentiated, and tailored to key customer segments and decision-makers, including consideration of generative AI-driven discovery and influence.
• Build strong cross-functional partnerships that enable content strategy and assets to move efficiently from development through activation and scale across the organization.
• Identify and implement opportunities to leverage emerging technologies, including AI, to enhance content strategy, streamline production workflows, and improve personalization, scalability, and performance across channels.
• Stay informed on content, social media, search, and platform trends, applying insights to strengthen channel and storytelling decisions.

Requirements

• Bachelor’s degree –Journalism or Marketing related field a plus.
• Comprehensive knowledge of content strategy, content development, editorial planning, and integrated storytelling principles.
• Strong knowledge of digital, social, paid, web, event, and other content distribution channels and best practices.
• Strong knowledge of audience segmentation, customer journeys, and audience-first content principles.
• Knowledge of content performance measurement, KPIs, testing, and optimization practices.
• Current knowledge of SEO, AI search/AISEO, and evolving search and content-discovery practices.
• Working knowledge of AI-enabled content tools and emerging marketing technologies.
• 7-10 years of experience in content strategy, content development, editorial, marketing or related disciplines; B2B experience is a plus.
• Experience leading cross-channel content strategies within complex, matrixed organizations.
• Proven success in transforming content into a strategic business driver, not just an output.

Benefits

• Medical & prescription drug coverage
• Dental / Vision plan
• 401(k) savings plan with company match
• Basic and supplemental life insurance
• Flexible Spending Accounts (FSAs)
• Short- and long-term disability benefits
• Health Advocacy Program / Employee Assistance Program (EAP)
• Many other voluntary benefit plans and perks such as: Legal assistance, critical illness, hospital indemnity and accident coverage, discounted home/auto/rental insurance, employee discounts and pet insurance, tuition assistance, referral bonus program, paid parental leave, a health club rebate program and more
• Sick leave, generous vacation and holiday time, paid parental leave, summer hours, flex place/flex time options