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Scouting America

Brand

3.2
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Scouting America (formerly Boy Scouts of America) is one of the largest Scouting organizations in the United States of America and one of the largest youth organizations in the United States, with more than 2.4 million youth participants and nearly one million adult volunteers. The organization was founded in 1910, and since then, more than 110 million Americans have been participants in programs at some time. Scouting America is part of the international Scout Movement and became a founding member organization of the World Organization of the Scout Movement in 1922.Scouting America's goal is to train youth in responsible citizenship, character development, and self-reliance through participation in a wide range of outdoor activities, educational programs, and, at older age levels, career-oriented programs in partnership with community organizations. For younger members, the Scout Method is part of the program to instill typical Scouting values such as trustworthiness, good citizenship, and outdoors skills, through a variety of activities such as camping, aquatics, and hiking. In order to further these outdoor activities, Scouting America has four high-adventure bases: Northern Tier (Minnesota, Manitoba, and Ontario), Philmont Scout Ranch (New Mexico), Sea Base (Florida), and Summit Bechtel Reserve (West Virginia).The traditional Scouting divisions are Cub Scouting for children in grades K-5, Scouts BSA for youth ages 11 to 17 and Venturing and Sea Scouting for young men and women ages 14 (or 13 and having completed the 8th grade) to 20.
Founded in 1910
Irving, Texas, USA
7.1K employees (168 in marketing)
www.scouting.org
46% recommend to a friend
34% positive business outlook

People

Founders

Gary Ostrow
Gary Ostrow
Executive Board Director, Audit Committee Member, and Past-President, Mayflower Council
LinkedIn
Michael Dybeck
Executive Director, Chief Executive Officer
LinkedIn

Hiring activity

Open marketing jobs over time

9 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

$1K

Grant, 4 years ago

Funding history

Jan 2022

Grant Boy Scouts Of America · $1K

Audience

Monthly website visitors
2.8M
Month over month-13.8%
Quarter over quarter+23.4%
Top sourceDirect (54.6%)
Ad budget per month$7.6K
Average search rank55
Traffic source mix
Direct
54.6%
Search
39.8%

News

Marquis Who's Who Honors Matthew M. Mallin for Expertise in the Sales Sector
Dec 12, 2024 • 24-7 Press Release Newswire
Oscar Raposo Joins Scouting America as New Chief Financial Officer
Dec 9, 2024 • GlobeNewswire News Room
Scouting America and DHS Unite to Combat Online Child Exploitation and Abuse
Dec 3, 2024 • GlobeNewswire News Room

Links

www.scouting.orgLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Nathan Dutson
Nathan Dutson
Scout Executive, CEO - Adventure West Council
LinkedIn

Marketing leadership

John Noone
John Noone
Director, Marketing, eCommerce & Information Technology
LinkedIn
Tom Rugh
Tom Rugh
Director Of Brand Marketing
LinkedIn
Gordon Shattles
Gordon Shattles
National Director, Corporate Communications
LinkedIn
Chi Vinson
Director, Supply Marketing, E-commerce & National Digital Platforms
LinkedIn

Hiring contacts

Lisa Young
Lisa Young
National Director, Human Resources Administration
LinkedIn
Headcount -1.1% year over year
Referral
4.6%
Social
0.6%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

83.8K

12-mo growth

+12%

Monthly growth

+0.9%

Salaries

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Contribute

Open positions9 open marketing positions

Scouting America logo

Internship Program (Decatur, Illinois)

Scouting America

Decatur, IL

$0/hr - $15/hrIn-housePart-time
5 weeks ago
Scouting America logo

Internship Program (St. Charles, Missouri)

Scouting America

St. Louis, MO

In-housePart-time
5 weeks ago
Scouting America logo

District Executive - Winnebego and Boone Counties (Illinois)

Scouting America

Rockford, IL (On-site)

In-houseFull-time
5 weeks ago
Scouting America logo

Development Executive

Scouting America

San Antonio, TX

$50K/yr - $60K/yrIn-houseFull-time
2 months ago
Scouting America logo

Scouting Growth Executive

Scouting America

Castle Hills, TX (On-site)

In-houseFull-timeSenior level
2 months ago
Scouting America logo

District Executive

Scouting America

Kennett Square, PA

$50K/yr - $60K/yrIn-house
3 months ago
View all 9 jobs

Scouting America insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1910
Headquarters
Irving, Texas
Employees
1001-5000
Flat last 12mo
Marketing team
168
2% of company
2 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Seed-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2022-02-28 -> 2025-11-24
Headcount (12 months)
-1.1%
Last funding round
48 months ago
Negative news (120 days)
0
Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
2.8M
Month over month-13.8%
Quarter over quarter+23.4%
Top sourceDirect (54.6%)
Traffic source mix
Direct
54.6%
Search
39.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 615.6K organic clicks / 190 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+5,562
Ad budget per month
$7.6K
Average search rank
55
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

83.8K

12-mo growth

+12%

Monthly growth

+0.9%

Job openings

Shows open jobs, growth, and role changes.

Main result
10 open jobs
Open jobs trend: -0.1%
Trend
2023-12-01 -> 2025-11-01
Open jobs growth
-0.1%
Biggest role change
sales: 0%
Latest open role
Youth Activity coordinator for Non-Profit - Greeley Area

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 6.1 years.

Founder or CEO

Saved founder and CEO profiles.

Gary Ostrow
Gary Ostrow
Executive Board Director, Audit Committee Member, and Past-President, Mayflower Council
Michael Dybeck
Executive Director, Chief Executive Officer
Nathan Dutson
Nathan Dutson
Scout Executive, CEO - Adventure West Council

Marketing team size

Shows saved marketing team size.

168
2% of the company • 2 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Lisa Young
Lisa Young
National Director, Human Resources Administration

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 168.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.2 / 5
Work-life balance
2.6 / 5
Culture
3.1 / 5
Diversity & inclusion
2.9 / 5
Recommend to a friend
46%
Positive business outlook
34%

Funding

Shows saved funding data.

Last raise
Grant
4 years ago
Funding details
Amount raised
—
Last round
Grant
Last fundraise
4 years ago

News

Shows saved company news.

Marquis Who's Who Honors Matthew M. Mallin for Expertise in the Sales Sector
Dec 12, 2024 • 24-7 Press Release Newswire
Oscar Raposo Joins Scouting America as New Chief Financial Officer
Dec 9, 2024 • GlobeNewswire News Room
Scouting America and DHS Unite to Combat Online Child Exploitation and Abuse
Dec 3, 2024 • GlobeNewswire News Room

Marketing leadership

Shows saved marketing leaders.

John Noone
John Noone
Director, Marketing, eCommerce & Information Technology
Tom Rugh
Tom Rugh
Director Of Brand Marketing
Gordon Shattles
Gordon Shattles
National Director, Corporate Communications
4.6%
Social
0.6%
Paid referral
0.3%
Chi Vinson
Director, Supply Marketing, E-commerce & National Digital Platforms